Coffee Snob? Who Me?

Nearly all of the coffee out there is stale. The good news is that stale coffee is drinkable if you've never had truly fresh coffee. The bad news is that once you've tasted truly fresh coffee, you'll be forever hooked. It will make you giddy every time you go to make a pot. Tingle right down to your toes. Reverberate around your head like a funky aura. That's because coffee, just a few days out of the roaster, is nature's most flavorful drink - more complex than even wine - containing well over 900 flavor compounds to dance on your taste buds. But after a few weeks, you'd be lucky to see half that number.

How do you know if coffee is stale? Simple test: If it's bitter or flat, it's too late. Coffee is actually known by connoisseurs as a 'sweet' beverage. But shush... you're not supposed to know that. And who doesn't want you to know? Coffee companies who make their living on convenience. And yes, believing that freshness is as simple as 'burping' air out of a coffee container, is convenient. Truly fresh coffee is a pain because you have to order it frequently.

I knew it! Giddy, tingle, reverberate...and you thought it was just the caffeine

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